In today’s rapidly evolving skincare industry, discerning consumers are demanding more than basic routines. There is a clear shift toward advanced innovations such as exosomes and formulations inspired by aesthetic medicine, as people seek clinical-level results in the comfort of their homes. This new era reflects a more knowledgeable market that values efficacy, science-backed credibility and luxurious experiences in their skincare choices.
Operating in this competitive landscape, however, is not without pressing challenges. To stand out, brands must constantly innovate and deliver results-driven solutions that are both personalized and trustworthy. Anake has risen to this challenge by placing innovation, science, and luxury at the core of its identity.
By investing in a dedicated R&D team, Anake develops breakthrough technologies and anti-aging formulations that meet the market’s growing demand for precision and performance. Its clinically inspired product lines are designed to achieve results comparable to professional treatments supported by proven formulations and advanced ingredient technologies. This fusion of scientific innovation and consumer insight has established Anake as a trusted leader in high-efficacy, personalized skincare.
Personalized Skincare Journey
Anake was established in 2015 to introduce premium skincare brands from the US and Europe into Asia. While these products were exceptional, they did not always address the specific needs of local clients. This realization became the spark for innovation.
During COVID, Liron Shalev had joined as partner, who later went on to become the co-owner in 2019. She reimagined skincare with a bold question: what if skincare could be as precise as science itself? Frustrated by the trial-and-error nature of traditional routines, they turned to DNA testing, enabling Anake to decode skin at the genetic level. This breakthrough eliminated guesswork, paving the way for accurate, personalized and effective care.
This shift transformed Anake from a distributor into a full-fledged skincare brand built on personalization, trust, and science-driven solutions. “Skincare isn’t just about results; it’s about how the texture feels, how the routine fits into someone’s life and whether it makes them feel empowered”, states Liron Shalev, Co-Owner & Sales Director, Anake.
Today, Liron leads the sales and day-to-day operations. “We ensure every product we bring to market balances efficacy with emotional connection. That’s how we’ve built a brand that is both scientifically credible and deeply human”, states Liron.
The leadership team was further strengthened when Claira Peh joined as Product Development Manager. Blending scientific rigor with creativity, she has been instrumental in transforming DNA insights into luxurious, intuitive products. Under her guidance, Anake has scaled beyond niche innovation, ensuring each launch resonates with textures, routines and results clients truly enjoy.
Redefining Skincare
What began as a boutique concept has since grown into a philosophy and lifestyle, redefining how people experience skincare in Singapore and beyond. True to its pioneering spirit, Anake introduced Singapore’s first end-to-end DNA-based skincare experience, merging advanced derma-genetics with beauty. This innovation empowered individuals to embrace precision-driven care tailored specifically to their unique skin profiles.
Building on years of expertise and client trust, Anake launched its own skincare line in 2023, cementing its role as a leader in personalized, science-driven skincare Each product and treatment reflect a commitment to innovation, efficacy and the seamless integration of advanced research with refined self-care, offering solutions that address both visible concerns and long-term skin health.
In total, Anake’s mission goes beyond delivering products. It seeks to transform skincare from a routine into a journey of self-discovery and empowerment. Guided by the belief that no two individuals are alike, the brand combines DNA insights with cutting-edge technology to craft experiences as unique as each client.
Its vision is to set a global benchmark for personalized luxury skincare, redefining industry standards while inspiring individuals to embrace their skin with confidence and sophistication. “We see a future where precision skincare, guided by science and a holistic philosophy, becomes the gold standard across the world”, states Claira Peh, Product Development Manager, Anake.
The Stand-Out Approach
What sets Anake apart is its ability to seamlessly blend high-performance anti-aging science with luxury. Its formulations, enriched with clinically proven ingredients, are designed to visibly reduce signs of aging while delivering a refined, indulgent experience.
Each client starts with a DNA skin test and an in-house facial analysis to reveal both genetic tendencies and early skin concerns. These findings guide customized recommendations across Anake’s advanced skincare products, ingestible innovations and personalized treatments. The outcome is designed to address visible issues while building long-term skin health and resilience.
Blending Technology with Tradition
Aanke integrates technology and innovation into every aspect of its work. It uses DNA testing to reveal each individual’s unique skin profile and advanced facial analysis devices to track changes over time. This approach allows the team to design products and treatments that are personalized, effective and results-driven. Recently, the facial analyzer was upgraded with artificial intelligence, enabling deeper study of client’s skin while providing tailored advice.
In addition to this, advancements in formulation technology also strengthen product performance. By improving ingredient affinity and penetration, Anake enhances efficacy, builds credibility and delivers better results for clients.
Furthermore, Anake collaborates with Traditional Chinese Medicine (TCM) practitioners to create a line of edible skincare. This range combines Western antioxidants with TCM herbs to support both skin health and overall well-being. It addresses visible concerns, promotes mental balance and reflects the TCM belief that healthy skin begins with inner health.
Accolades & Client Praise
Anake’s commitment to results has earned it industry recognition, including consecutive Beauty Insider Awards and features in leading publications. Its Timeless Radiance Skin Booster was awarded Best Anti-Pigmentation by Beauty Insider, reflecting its strength in targeted anti-aging innovation.
We see a future where precision skincare, guided by science and a holistic philosophy, becomes the gold standard across the world
Today, clients consistently return for Anake’s personalized solutions. Many combine Pristine, its ingestible formulation for pigmentation and overall skin clarity, with the Timeless brightening range and professional IPL treatments. This synergy delivers visible results that clients trust and celebrate.
TESTIMONIALS
● “I have been with Anake since 2019. I always feel good and very relaxed in Hazel’s skillful facial treatments... Feel great to be in her care. The team is also friendly and cheerful. Thank you Team for the great job!” – Peg Heng, Client
● “I enjoyed coming to Anake for treatment as the services provided are very good. They are friendly, caring, meticulous and always smiling. I will not hesitate to recommend them for an award.” – Ruby Wong, Client
● “Absolutely wonderful, no matter what treatment I have had I always feel like a prince when I leave. Everyone is professional and accommodating. My skin felt really good after the first session, smoother with no irritation days after.” – Shahfiq, Client
The Path Ahead
Anake envisions the future of skincare as a complete ecosystem that integrates ingestible solutions, DNA-based insights, AI-powered diagnostics and luxury-grade topical formulations. This forward-looking approach addresses skin health both at the surface and from within, tailored to each individual’s genetics, lifestyle and environment.
By combining advanced science with personalized rituals, Anake continues to lead the evolution of precision anti-aging skincare. Liron concludes by stating “We wish to set a new global benchmark for luxury personalized skincare and inspire a generation to embrace beauty as an empowering expression of individuality”.
Liron Shalev, Co-Owner & Sales Director, Anake
Liron Shalev is the Co-Owner and Sales Director of Anake, a homegrown skincare brand built to meet the needs of clients in Asia. She joined the company in 2019 and quickly took the lead in transforming Anake from an importer of global products into a creator of locally relevant skincare solutions.
Passionate about personalization and client experience, Liron oversees the brand’s day-to-day operations and growth, ensuring Anake combines scientific innovation with products that truly resonate with local consumers.
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