Editor's Note

After All, We're Emotional Beings

There is a lot of talk about how traditional advertising and corporate marketing strategies are losing their effectiveness. Nowadays, consumers are more likely than ever to choose commercial-free streaming services over live TV, fast-forward through commercials, and have ad blockers installed on their PCs. It could be time for your company to change course and turn to experiential marketing, a strategy that puts the customer at the centre of a distinctive and engaging brand experience. Live events, installations, product launches, seminars, and trade exhibitions can all fall under this...  >>More