Editor's Note

Content at the Centre of Corporate-Public Relations

No matter how big or small, a company's success depends on its reputation. Public relations is a crucial management strategy that firms can use to further their objectives and enhance their reputation. Although PR has the ability to reach a huge audience, it is too frequently disregarded. Because it is fueled by actual opinions and reviews from the outside world, public relations is a fundamental element in creating a reputable brand that people can trust. The articles that are published in the media and online are often neutral, at least for the most part, because they do not...  >>More