In the heart of Southeast Asia’s green transition, Malaysia stands at a critical inflection point. The race toward carbon compliance is accelerating, driven by looming 2026 tax regulations, EU-aligned import mechanisms and ambitious 2030 climate targets. Yet for many local businesses, especially SMEs, navigating this terrain feels less like a roadmap and more like a maze.
Amidst this challenging landscape, AMM Advisory doesn’t just guide companies through these challenges, it redefines how carbon strategy, emotional intelligence and technology come together to transform them. From pioneering blockchain-based MRV pilots and Scope 3 simplification programs to launching gamified ESG education and ITMO-ready frameworks, AMM Advisory is reshaping Malaysia’s carbon market with a rare blend of human insight and system-level innovation.
Leadership Legacy
Founded by Stervey Lim, with over 30 years of APAC leadership experience, AMM Advisory was created to address the emotional disconnect in traditional ESG and enrich humanity. Pioneering Asia’s first EQ-ESG integration model, it blends emotional intelligence with sustainability strategy to drive ethical leadership through EQ, ESG, strategic and systems thinking.
Positioned as Asia’s hub for culturally rooted, future-ready sustainability, it engages leaders, educators, communities, policymakers, and farmers in an inclusive green transition. In 2024, its alliance with the Long Mai Singapore Chamber of Commerce launched the AMM–Long Mai Academy, which has trained 1,600+ professionals as Certified ESG Practitioners, delivered 600+ facilitation hours across leaders, workforce, ESG Subject Matter Experts and Academia Professors, and developed five proprietary ESG modules specially for Malaysia workforce and management leaders.
“Across industries, our learners share a common realization, that they can do more. The real challenge now is uniting this awareness to create new, sustainable value for a planet we’ve long taken for granted”, states Stervey Lim, CEO, AMM Advisory.
EQ-Driven Services
The firm delivers a distinctive suite of services as Asean’s first ESG consultancy to fully embed Emotional Intelligence (EQ) into carbon, advisory and leadership training programs.
Drawing from methodologies by Roche Martin, Coach U, and 6 Seconds, AMM Advisory combines technical expertise with human insight to drive sustainable change through effective change management and stakeholder engagement.
Its services span carbon management advisory, covering ISO 14064 Boot Camps, Bursa Carbon Exchange trading, and understanding Article 6. It also provides ESG compliance and reporting solutions tailored to GRI/ISSB, NSRF and Scope 3 mandates.
Through EQ-enhanced leadership programs like ‘EQ for ESG Leaders’, ‘Lead the ESG Green Wave’, and International Professional on ‘Certified Chief Sustainability Officer’, the boutique firm supports culture alignment and strategic execution via stakeholder engagement, awareness and coaching.
As the exclusive iACN partner and appointed ESG Sustainability GSDC partner in Malaysia, the firm offers iACN International Enablement Certifications, GSDC Professional International Certifications and Six Seconds EQ certifications, and launched the country’s first Certified Sustainability Coach Program, with HRD Corp-accredited programs scaling across Malaysia, Singapore and Vietnam.
Carving a Niche For Itself
Malaysia’s carbon landscape is evolving rapidly, and AMM Advisory is uniquely positioned to lead this transformation by aligning education and advisory to the carbon tax under Budget 2025 and the growth of voluntary carbon markets. Furthermore, with the push for Scope 3 emissions disclosures under the 2027 NSRF, the firm addresses these shifts through, AI-enabled ESG platforms, blockchain-based MRV pilots and certification tracks.
Its key differentiator is being the first consultancy through education and advisory in the region to fully integrate Emotional Intelligence (EQ) into ESG to drive behavior change and collaboration.
Through initiatives like the gamified Symbiois platform and trilingual delivery rooted in ASEAN and Islamic values, AMM Advisory makes sustainability culturally resonant and deeply human. Rather than treating ESG as a compliance exercise, it approaches it as a mindset shift, turning strategy into internal capacity across C-suites, SMEs and frontline teams.
Across industries, our learners share a common realization, that they can do more, and the real challenge now is uniting this awareness to create new, sustainable value for a planet we've long taken for granted
Additionally, the firm operates as a strategy-education hybrid and not just a participant, presenting itself as a shaper of Malaysia’s and ASEAN’s carbon future. It acts as a strategic advisor and ecosystem builder across key sectors, focusing on aligning policy and industry. Additionally, the firm supports initiatives like Skills for Johor under the JSSEZ, helps heavy industries decarbonize, guides energy and utilities on carbon compliance and CCUS, validates forestry credits and empowers manufacturing SMEs through HRDC-certified ESG programs.
Strategic ESG Leadership
AMM Advisory stands out by emphasizing strategic clarity and leadership education, rather than functioning as a traditional engineering firm. With a foundation in corporate strategy and transformation, it guides organizations through ESG complexities and carbon markets from a high-level, policy-driven perspective.
Instead of delivering in-house technical execution, the firm helps clients understand evolving regulations, identify future direction and build the internal capacity to lead effectively. Its strength lies in integrating strategic insight with a trusted network of technical experts, acting as an orchestrator to connect clients with proven specialists for implementation, ensuring solutions are aligned with long-term sustainability goals.
Tech-Driven Sustainability
Technology and innovation are core drivers transforming ESG from a compliance task into a strategic advantage. By integrating artificial intelligence, emotional intelligence and environmental stewardship, the firm empowers organizations to navigate complexity with clarity.
Its gamified ESG platform, Symbiois, offers immersive, localized learning that bridges EQ, ESG, and AI. Through partnerships, the firm uses IoT for intelligent data monitoring and blockchain for transparent MRV systems, with future plans for carbon asset tokenization. These tools enhance ESG education, support carbon monetization and improve decision-making.
The Path Ahead
AMM Advisory’s roadmap centers on cultivating emotionally intelligent, tech-enabled leaders through transformative ESG education, innovation and regional integration. By 2030, it aims to certify 10,000 professionals, reduce 1.5 million tonnes of CO2 and lead ASEAN’s sustainability movement via its ‘Superhuman Nexus’ vision. This helps in uniting emotional depth, strategic foresight, and technology to drive purposeful, lasting change across all sectors.
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