Liquid logistics in Southeast Asia is moving through a notable period of change. Demand for chemicals, edible oils and industrial liquids is rising, but so is competition. A sector that was once handled by only a few capable operators now has more than 35 newcomers offering similar services. This has reshaped how customers choose partners and has raised the pressure on companies to maintain quality, manage equipment more carefully and stay consistent in an industry where margins are tightening.
Amid these developments stands Antar Logistics, founded by Ratnarajah Nalliah, which has shaped its identity through steady work in bulk liquid movement. Over nearly two decades, the company has built its presence through a clear focus on isotanks and the consistent handling of sensitive cargo. “We have earned our position through experience, disciplined operations and long-standing customer relationships that value stability over short-term gains”, says Ratnarajah Nalliah, Founder, Antar Logistics.
A Company Built Around Careful Movement
The company concentrates on bulk liquid transport, with a strong emphasis on isotanks and liquid bulk shipments. Supported by several equipment principals, it manages tank deployment and ensures units do not sit idle at ports, where delays quickly translate into higher costs. Its work requires close attention to timing, coordination and tank utilisation, and these details form the core of its everyday operations.
Competition, however, has changed the landscape. Many new players enter the market with lower prices, drawing quick attention from shippers. Yet price is only one part of the story. Consistency, equipment upkeep and the ability to resolve issues matter just as much. This is where
the company finds its foothold, leaning on years of experience and long-term client relationships. Its team continues to explain and demonstrate how reliability often outweighs short-term savings, especially in the movement of sensitive or high-value liquids.
A System Built on Trust & Coordination
Technology has become an essential support.
The company follows the shipping line cargo tracking devices on tanks to maintain visibility across journeys and works closely with shipping lines to follow cargo status. Real-time updates reduce uncertainty and help customers plan more confidently. “These tools do not replace human oversight but strengthen it, allowing the team to stay ahead of delays or disruptions”, Ratnarajah notes.
Behind these systems is a tight team that keeps operations running across Malaysia and international routes. Mohamad Nurhapiz oversees accounts and human resources, ensuring internal systems, finances and workforce coordination remain smooth.
Chan Sor See manages customer service and logistics coordination, helping align client needs with operational realities. Sarvani Ratnarajah, working across finance and operations, supports freight workflows and keeps processes on track. Separate import and export teams complete the structure, each focusing on the details that keep cargo moving without unnecessary interruption.
Customer interaction is treated as a continuous cycle rather than an occasional task. The company meets its clients at least twice a year and follows structured procedures to ensure discussions lead to real improvements. These engagements help refine service standards and maintain clarity between teams, especially in an industry where small missteps can quickly escalate into delays.
We have earned our position through experience, disciplined operations and long-standing customer relationships that value stability over short-term gains
Toward Wider Horizons
The company is already active across global routes, moving cargo between regions through X-Trade and cross-border movements. Its network stretches beyond Malaysia into Thailand, China and other key corridors, and the focus now is on strengthening this reach through better technology and more integrated logistics solutions. It continues to build capabilities across the supply chain while keeping sustainable, efficient movement at the center of its work.
The market continues to grow, though certain global restrictions still limit access to some regions. These constraints remain a challenge, especially when demand in those areas is strong. The team hopes conditions will ease in time, opening clear pathways for broader involvement.
While the industry keeps shifting, the company’s direction stays steady. It remains focused on dependable handling, thoughtful coordination and the kind of customer relationships that last beyond a single shipment. With nearly twenty years of experience and a team built around specialized roles, it plans to continue navigating a competitive landscape with clarity and confidence.
Ratnarajah Nalliah, Founder
With over two decades of logistics and supply chain experience, Ratnarajah Nalliah has led Antar Logistics as CEO since founding the company in 2006, building it into a trusted provider specialising in Isotank fleet representation for international principals. Previously, he served as Shipping & Logistics Manager at Henkel/Cognis Oleochemicals, managing complex global transport networks and ensuring full regulatory compliance. A Chartered Member of the Institute of Logistics and Transport (CMILT), he is also certified in Dangerous Goods handling. His expertise spans Isotank operations, hazardous materials management, regulatory oversight, and successfully growing Antar Logistics into a respected industry player.
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