According to Statista, the Corporate Team Building market in Malaysia is experiencing growth and is expected to reach $170.67 million by the end of year 2025 and $221.51 million by 2029. The market is witnessing an upsurge as companies are paying more attention on keeping employees engaged, teamwork and productivity. Although, many companies today find it difficult to link their training programs with actual business results. There’s a clear need for team building solutions that are well-panned, personalized and measurable. Edu Action is stepping up to meet this need by offering programs designed to fit each organization’s goals, leadership style and plans for growth. The firm offers the right support to organizations navigating change, growing talent or shaping workplace culture.
Edu Action has created a niche for itself by combining learning through experience and improving organizations in a way that truly makes a difference. The firm is exceptionally well at creating team building activities that do more than just helping people in having fun. These activities also change the way people think, their behavior and performance at the workplace. “We strongly believe that team building begins with individual growth and by integrating coaching, we empower people in a way that strengthens teams and transforms organizations”, says Hilson Yeap, Founder & CEO, Edu Action.
Creates Bespoke Experiences
Edu Action tries to customize every aspect of the experience including scenarios, case studies, props, language and facilitation styles. It makes sure that the experience not only feels relevant to the participants but also genuinely resonates with them. To tailor its solutions according to various industries and business needs, the firm initially starts by diving deep into understanding each client’s unique needs. It works closely with stakeholders to understand the organization’s challenges, team dynamics and learning objectives. After gaining these insights, its team creates a customized experience that reflects the corporate values, fits the industry landscape and promotes the desired outcomes.
The coaching model of Edu Action acts as a bridge that connects learning with real-world action. It provides thorough support to participants after the training through group coaching, leadership shadowing, and one-on-one sessions which help them absorb the key takeaways and apply them effectively in their day to day work. Also, the company follows a Kaizen-driven culture where every project is carefully reviewed and refined to ensure continuous improvement in future initiatives. After training, the company supports leaders through mentoring and guided reflection, helping them turn insights into real-world actions. Edu Action uses a hybrid learning model which is designed to suit the diverse learning requirements of today’s people. In-person sessions help people connect, feel more involved and shared experiences.
On the other hand, its online learning offers the flexibility to people to learn anytime at their own pace while keeping things consistent and helping them remember what they’ve learned.
Offers Experiential Depth
Edu Action views technology as a powerful enabler to enhance engagement, broaden reach and deliver personalized learning experiences. It uses gamified and competency-based simulations to present immersive, high-impact scenarios, particularly in the areas of teamwork and leadership. The firm’s team transformational system (TTS) allows participants to gamified learning which produce impactful business results.
By running programs like ‘Bond to Win and ‘Lead to Win’, the firm blends gamified activities with leadership training, helping team members to become more resilient and think more strategically. Additionally, the company has launched programs like ‘The Lost Pyramid’, where teams work together to solve ancient mysteries while handling leadership roles and team dynamics. Another program called ‘Amazeon’ takes participants on a rainforest-inspired adventure, focusing on the importance of teamwork and smart resource use. These programs go further than standard team-building by integrating leadership growth into every phase, making them valuable for long-term success.
Engaging Remote Programs
Apart from that, Edu Action also implements digital learning journeys after the event that feature reflection apps, short video boosters, gentle reminders and AI-enabled tools to track progress effectively. The company creates customized interactive games and collaborative problem-solving activities through cloud based platforms for virtual team building initiatives. By combining technology with well-designed facilitation, it makes sure the experience remains engaging, meaningful and ready for the future. The company uses the Kirkpatrick Model to carefully measure how participants react, what they learn, how their behavior evolves and the overall results achieved.
In one of its virtual program called ‘Train to Thailand’, remote teams face crisis scenarios that test their communication skills. Similarly, the virtual edition of its ‘The Lost Pyramid’ program sends participants on a digital journey where they solve puzzles and lead their teams to victory. The company addresses a key market need by focusing not just on temporary motivation but on lasting behavior change. “We are highly dedicated to deliver not just great programs but to act as a driver in transforming organizations by harnessing experiential learning and authentic human connection”, adds Hilson.
Edu Action makes learning more effective and engaging by blending gamification, storytelling, roleplay, simulations and micro-learning methods that help people remember and apply what they learn
Charting the Future
Edu Action is looking towards the future with a strong focus on scaling its impact while staying true to its personalized approach. The company is planning to enter regional markets across Southeast Asia and will soon launch its ‘Team builders Academy’ to certify facilitators and trainers. It is also strengthening its digital capabilities with AI enabled learning journeys in the pipeline. To further elevate industry standards and encourage collaboration, the firm is founding the Malaysian Team Builders Association (MTBA). As the workplace continues to evolve, the company believes that human connection, a purpose driven culture and resilient leadership are more essential than ever.
Hilson Yeap, Founder & CEO, Edu Action
Hilson Yeap is a visionary leader, driven by a passion for helping teams and organizations succeed in today’s rapidly evolving business world. Through Edu Action, he has developed creative and practical programs that break away from traditional training, offering experiences that truly engage, educate and inspire transformation. Hilson’s experience reaches beyond local projects. He has collaborated on team-building projects with popular destinations like Sunway Theme Park, Gamuda Play and I-City’s I-Survival, helping them create engaging and effective experiences for their teams. Apart from that, he’s also made a strong impact across a wide range of industries by working with some of the reputed companies like CIMB Bank, DHL Express, Citibank and HSBC. His practical and creative training methods have helped both small and large businesses achieve real results and long-lasting improvement.
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