The sales realm has transcended the outdated rules of persuasion; the world now favors understanding, sympathy, and flexibility. In the current competitive world of business, the art of selling has gone beyond learning how to persuade and memorize specifications of a certain product. Success now requires strategy, emotional intelligence, and adaptability.
However, most salespeople continue to make their way in sales by trial and error and do not have a clear roadmap to advance their careers. This disconnection between effort and structure has necessitated the provision of purposeful and practical sales education that builds both the skill and mentality.
In the face of this requirement SalesCoach.ID emerged as a guiding hand. The company was founded by the coach Evi Susanti who has over 20 years of experience leading sales team in the healthcare industry. Over the years, she realized that, although the sales people were enthusiastic and hardworking, they did not have any direction when it came to development.
Majority of the learning was done through workshops or inspirational lectures with a limited effect. She was determined to transform this, and thus SalesCoach. ID was born in an attempt to prevent such a situation by providing a systematic, quantifiable, and experience-driven learning ecosystem for sales professionals and leaders.
Building a Framework for Sustainable Growth
The company is founded on three core values: Growth, Resilience and Accountability, which forms the foundation of the mission to assist organizations to produce capable, confident, and consistent sales teams. The company breaks the tradition of believing that “sales skills alone are enough.
” Most companies still rely on infrequent training programs that are motivating but offer minimal change. As a means to fill this gap SalesCoach.ID become authorized partner of Sales Management Institute. This predetermined model guarantees consistent growth and clear competency standards.
Evi says, “Using a combination of scientific coaching and real-world experience, we incorporate neuro-linguistic programming (NLP), neuroscience, and data analytics”.
Since the sales training industry is moving toward personalization and evidence-based learning, the company integrates in-class training with CRM analytics, field simulation, and practical feedback so that the participants can apply the lessons directly to the real business practice.
Programs Rooted in Real Experience
SalesCoach.ID's offerings cut across all levels of career. The Sales Foundation Program (SFP) develops the necessary mindset and skills of newcomers, whereas Consultative and Lead Generation Growth Series (CLGS) is aimed at persuasive communication, NLP in sales, and development of leadership. Senior professionals and directors can advance through the Adaptive Sales Leadership Strategy, Sales Management Professional, and Sales Master Class programs.
The company also provides Private and Group Sales Coaching to enhance accountability and leadership. Furthermore, it offers CHAMPS CRM integration, which enables companies to monitor and measure sales performance in real time. “This strategy connects learning directly to quantifiable business results”, Evi notes.
Serving both B2B and B2C clients, the company has a competitive advantage of authenticity. In contrast to the regular trainers, Evi continues to lead a sales division generating hundreds of billions of revenue each year. This proactive participation ensures that all programs remain relevant and based on actual market realities.
To add further, its team comprises certified NLP practitioners, seasoned sales leaders, and coaches who have been trained in neuroscience and leadership, which ensures that every learning experience balances science, psychology, and practice.
A Reputation Built on Experience & Trust
SalesCoach.ID's work has earned notable recognition. Its book, Adaptive Sales Leadership Strategy, received strong response across Indonesia, while Coach Evi represent as a Sales Leader idsMED Indonesia won the Sales Coaching Excellence Award at the SLAY MarkPlus Institute 2025.
Clients echo this success through their experiences. “Very good, especially for B2B sales professionals who want to improve the quality of their sales execution”, shared Muhamad Yunus of PT Zoe Pelita Nusantara. Fitriatul Aini, Assistant Center Manager at PT BrainFit Indonesia, added, “Sales Training with Coach Evi was very clear and filled with case study examples, making it easier to understand quickly”.
These testimonials reflect a consistent theme—clarity, practicality, and immediate applicability to the challenges of modern sales.
Using a combination of scientific coaching and real-world experience, we incorporate neuro-linguistic programming (NLP), neuroscience, & data analytics
Advancing the Vision for Sales Competency
Going Ahead, it aims to become a preferred Sales Coaching & Competency Development Hub in Indonesia. It is also planning to grow its digital learning platform, launch certification programs with SMI, and establish a local community of high-performing sales leaders.
Coach Evi aptly says, “Sales is not just about chasing numbers—it’s about shaping resilient people, building strong teams, and creating systems that work”. This guiding philosophy continues to shape SalesCoach.ID’s journey—helping organizations move beyond short-term results to build lasting, empowered sales cultures.
Evi Susanti, Founder, SalesCoach.ID
Coach Evi Susanti, founder of SalesCoach.ID, is a seasoned business and sales coach with extensive experience in developing high-performing sales teams. Holding five international certifications in communication, neuroscience, and business coaching, she combines academic expertise with real-world practice. As a certified NLP Master Practitioner, professional business coach, and BNSP-accredited trainer, Coach Evi continues to design impactful coaching programs that bridge science, strategy, and sales excellence.
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