In the UAE, where skyscrapers mirror ambition and creativity fuels commerce, the events and exhibitions sector stands as a stage where brands come alive. Every structure, light, and color carries a message, transforming empty halls into stories waiting to be told. Exhibitions here are not just gatherings but living spaces where companies communicate, compete, and connect through design.
Within this vibrant arena of ideas and competition, Strokes Exhibits has distinguished itself through professionalism, strong values, and a focus on genuine brand expression.
With more than two decades of experience, the company has established itself as a reputed name in the UAE’s exhibition and events space.
Gilson Manuel initially founded it as an exhibition design company which gradually evolved into a complete event management and organizing company. He is also the author of Living to 100, a recently published book that captures his approach to discipline, balance, and purposeful growth. It has grown on the basis of a simple philosophy that exhibitions are not only about constructing stands, but also about storytelling.
Blending Design, Discipline, and Dedication
Gilson Manuel, Founder & CEO, Strokes Exhibits says, “We integrate the art of marketing with design, which allows us to blend branding and fabrication effectively”.
Each stand that the company constructs is regarded as a means of communication, designed to resemble client’s identity and objective. This insight into the ability of design to speak has assisted Strokes to establish a clear stance in a competitive market.
Over the years, it has developed long-term partnerships with clients who value consistency and trust. The method used by the company is not merely accomplishment of a project; rather it creates an experience that has actual outcomes. As Gilson explains, “Every project starts with understanding the client’s purpose and ends with ensuring their investment achieves it”.
Working in the UAE’s growing exhibition industry brings both opportunity and challenge. While the region continues to attract major events, the rise of new players has created competition where ethics are sometimes overlooked. For Strokes, being true to professional values in such a setting is not only a challenge but also a choice.
Despite these pressures, the company has still managed to stand firm. Its emphasis on considerate design and ethical practice has assisted it in providing exhibitions that stands out in terms of quality and detail. One recent experience is its pavilion at Beauty world Dubai, which was characterized for its creativity and finish. It was, as Gilson says, “a showstopper.”
From Building Spaces to Building Platforms
Strokes is now expanding its role from managing exhibitions to organizing them. The company’s first step in this direction is Global Finexpo Dubai, a two-day event that brings together banking, finance, investment, and Fintech under one roof.
The event serves as a bridge between capital, innovation, and growth. With more than 150 exhibitors, 500 delegates, and 5,000 visitors expected, Global Finexpo will attract investors, innovators, and financial leaders from across the world. Along with the Finance Excellence Awards, recognizing achievements in banking, Fintech, and sustainable finance, it also features two specialized areas, namely the Fintech Foundry for startups and the Capital Circle for investors.
We integrate the art of marketing with design, which allows us to blend branding & fabrication effectively
The initiative also reflects Dubai’s growing position as a global financial hub. With DIFC ranked among the world’s leading centers and the city attracting strong foreign investment, Strokes sees Finexpo as an opportunity to link creativity with commerce and contribute to the region’s expanding event landscape.
The project demonstrates the expansion of the company’s vision. It does not only create physical spaces, but forms platforms which connects industries and ideas. As Gilson notes, this move into organizing is a natural step in Strokes’ journey to create stronger networks and opportunities for its clients.
Expanding the Canvas of Creativity
Looking ahead, Strokes plans to develop a series of boutique exhibitions that focuses on value and select participation. Among the projects are a Luxury Property Show, featuring high-end real estate, and a Luxury Brands Expo, celebrating global and regional design houses. Both events will be organized under World Connect, the company’s sister concern leading its future ventures.
With its foundation built on creativity, discipline, and experience, Strokes continues to create exhibitions that speak to both purpose and design. It builds not just structures, but relationships that connect vision, craft, and communication in every project.
Gilson Manuel, Founder & CEO
Gilson Manuel, the driving force behind Strokes Exhibits LLC, combines vision with detail and creativity with discipline. He thrives on challenges, turning ideas into experiences that inspire. Known for his integrity and determination, he leads by example, believing that “You win only if you aren’t afraid to lose”
We use cookies to ensure you get the best experience on our website. Read more...
.jpg "Championing Legal Precision & Quality Excellence In A Globalized World")
.jpg "Technology in Cancer Care: A story of evolving paradigms")
.jpg "Bringing Shop Floor to Manufacturer's palm: Smart Factory Solutions for tomorrow")
