Unlike the booming Middle East markets like Saudi and UAE where suppliers are unable to meet the demands, the Kuwait market is in peril due to the uncertainty of the war and political scenario in the region. This is further coupled with prolonged delays and decision making which has taken a toll on the startup ecosystem. Today’s market is saturated by a lot of suppliers. To get into the right business, companies require a lot of homework, perseverance and continuous follow up to stay relevant in the market.
This is where Mace & Wheeler come to the fore by offering best-in-class services deliverability. The company is an HR Consultancy and Services Company that delivers a wide range of HR solutions and consultancy services to companies worldwide. The portfolio has different HR Services which include Staffing Solutions, Payroll Outsourcing, Training & Development and HR Consulting Solutions. Further to showcase its competency, industry veterans make up the management team. Furthermore, Mace & Wheeler team aims for structure in their solutions and works to contribute to the vision of their clients due to their extensive HR knowhow and understanding of different industries.
Carving a Niche in the Market
There is no dearth of service providers in the HR domain. However, partnering with a competent one can only help businesses reap the optimal benefits. Today, Mace & Wheeler is known in the market as a one-stop HR solutions provider. Also to add, the HR consulting field in the Middle East is mainly focused on obtaining new talent. In addition, the firm offers a variety of other services in addition to recruitment. They consist of HR audits, making HR policies and procedures and even a Build-Operate-Transfer model where the business designs the HR operations, works them for a while and educates the client’s workers to use them. Most service providers in the region don’t offer the same level of HR services, making this its USP, setting it apart from the big four in the region.
Both the oil & gas and manufacturing markets in the Middle East and India have greatly benefited from the HR experience of the firm’s management team which has a collective total of almost 50 man-years of experience. The group includes experts in general HR skills and also in specific fields such as learning, development, and Compensation. Using experience and knowledge of what’s happening in the HR field, Mace & Wheeler aims to provide clients with highly effective HR solutions. As a result, the firm is ready to achieve significant results in the Middle East area.
Growth Enablers
A lot of organizations outsource their non-value adding activities to consultants like Mace & Wheeler. Compliance, payroll and staff are some of the resources usually outsourced. The firm specializes in outsourcing and it has been getting very noteworthy traction as organizations have come to terms with the competition outside and cannot afford to spend time and money in non-value adding activities. This enables the firm to carry out the entire lifecycle management for the outsourced staff.
Payroll is one of the major outsourced activities for organizations in India. Having its presence in India, western region in Pune, the firm offers services to a number of clients present there. If we speak of the business, especially startups, these players cannot afford to keep a full-fledged resource, especially when it is in a nascent stage, there is a lot of compliance required, which in turn requires a full-fledged team.
Usually a small size organization or a startup will focus on its business and growth. Running a payroll is often viewed as a redundant or a non-value adding activity that is filled with a lot of compliances. Given the situation, the firm has today become one of the most sought-after players which follows a clear and structured approach helping them divide work equally ensuring that work is completed on time. This helps startups concentrate on its core business by helping them economically, financially, and administratively.
Having just one type of knowledge is not enough to build a thriving and growing business, one must keep learning new business skills
Also to note, promising startups are launched by individuals who have impressive technical skills and exciting new ideas. Hence, these individuals may not have the necessary knowledge to handle other significant business matters. With this, learning and development plays a key role in their progress.
One example is that a technocrat can invent a useful product, yet not know how to sell it due to not understanding sales and marketing. Furthermore, many learners who lack experience in both general management and managing teams may run into problems while expanding their company or working with teams.
Thanks to Learning and Development, employees receive training in sales, marketing, management and other key business fields. How the leadership considers this is the main factor in whether it succeeds in a startup. A business is likely to be sustainable if its leaders see Learning and Development as something worth spending money on. Alternatively, companies that treat Learning and Development as a waste of funds tend to stop growing after their original concept. “Having just one type of knowledge is not enough to build a thriving and growing business, one must keep learning new business skills”, states Sheetal Palkar, CEO & Director, Mace & Wheeler.
The Robust Future Roadmap
Going forward, the firm works in various sectors like hospitality, engineering, manufacturing, oil, gas and maintenance fields, which are major activities in the Middle East. This has allowed the firm to expand its wings from Kuwait to the Saudi market by the end of the year. Branch offices have been planned to be set up in the Saudi market. “So next three to four years down the line, we'll be a recognized service provider in the HR consulting field having a sizable market share”, concludes Sheetal.
Sheetal Palkar, CEO & Director, Mace & Wheeler
Sheetal Palkar is an accomplished HR professional with proven expertise in leading cross-functional teams and transforming HR functions to drive organizational growth and efficiency. He is adept at designing and executing HR strategies aligned with business goals, particularly in the areas of Compensation & Benefits, Performance Management, and Policy Implementation.
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