The global bakery ingredients market size is expected to reach $25.2 billion by 2032 according to IMARC Group. Several factors are working in unison to drive the growth of this industry. Changing consumer preferences and behaviour have resulted in the emergence of a variety of bakery products and consequently have increased the demand for bakery ingredients as well. In Asia, heavy Western influence has boosted the production of baked goods. There has been an emergence of many bakery outlets across Asian countries that are trying to provide consumers with new products.
However, when it comes to the supply of bakery ingredients, bakeries have been seen to experience some challenges. For particular flavouring and taste ingredients, it is often impossible to find a single supplier. Apart from that, there are so many bakery products entering the market every day that there is a need for ingredient producers to stay updated with the latest trends and add new ones to their portfolio.
Harvest Bakery Ingredients from Malaysia understands these constraints and has established an excellent portfolio of bakery ingredients and keeps itself updated with the latest developments happening in this industry.
The company was established in 1985, and its bakery solution range has grown tremendously over the years. Today it manufactures a multitude of cake mixes, margarine, chocolates, fondants, flavourings, paste, fillings, glazing gel, bread improvers, and more. With over 100 products from more than 20 different categories, Harvest Bakery Ingredients is not only reaching local bakers but overseas customers as well. Besides having full range of bakery solutions, Harvest Bakery Ingredients also provides individually tailored products to some of the well-known international brands that demand high requirements in every aspect. “Through constant investment in research & development, we are always at the forefront in the proactive development of new concepts and innovations. In addition to the quality control and quality assurance department, our in-house laboratory managed by qualified food technologists is constantly monitoring the product quality”, mentioned Lim Teck Hwa, Director, Harvest Bakery Ingredients.
Focus on Excellence
The company was started by Lim’s father 39 years ago, and it has gradually gained a strong foothold in the market while strategically increasing the number of bakery solutions. It has a variety of ingredients and solutions that are produced with sheer expertise by trained bakery chefs.
Trained bakery chefs employed by it are experts in making a variety of bakery ingredients and solutions. Because the company tends to keep itself updated with the latest trends, it provides timely training to all the chefs about the recent developments. Furthermore, the technical and sales team comprises mainly experienced and trained bakers and pastry chefs, and Harvest Bakery Ingredients often conducts in-house demonstrations and on-the-spot training to provide solutions and innovation to customers. “With over four decades of experience behind us, Harvest Bakery Ingredients strives to be a leading company that consistently delivers the best quality, the most reliable, and the most health-conscious products all at reasonable prices”, stated Lim.
Maintaining quality standards in products is one of the primary aspects that the company concentrates on. It has a dedicated department of experienced bakery chefs that quality-tests every product that goes out of its facility. Apart from supplying excellent quality ingredients, it also specializes in bakery solutions and special solutions like mousse powder, pistachio paste, ganache replacer, high water-resistant decoration powder, reversible glazing gel, meringue powder, and high-end chocolate decorations. The company also provides ideas and recipes for cakes for various occasions, such as Christmas, Chinese New Year, and Ramadan, and has gained significant popularity in the market because of these. We can see that the industry is shifting toward natural and organic ingredients, and following that trend, Harvest Bakery Ingredients is also trying to incorporate new practices of using natural flavors and ingredients. “We have to look into the consumption aspect in this regard. Some products are consumed in huge quantities and need to be safe for health. Although we cannot completely replace sugar, we are looking into using more natural flavors and extracts in our products”, said Lim.
The company was started by Lim’s father 39 years ago, and it has gradually gained a strong foothold in the market while strategically increasing the number of bakery solutions
Looking Ahead
Since its inception 39 years ago, the company has gained significant trust and recognition in the industry and currently has clients spread across Asian countries including Vietnam, Hong Kong, Taiwan, and others. Looking ahead, it wants to establish a better presence in the countries it is supplying and keep itself updated with the latest developments in the market. It also wants to focus more on innovation and come up with new bakery products in the coming years. “We plan to expand our presence into the Southeast Asian countries in the future”, concluded Lim.
Lim Teck Hwa is a seasoned professional in the international business and bakery ingredients with a strong background in both local and global markets. Graduating with an MSc in International business from University of Hertfordshire in London, Lim Teck Hwa began his career in 2008 with the family business, Harvest Bakery Ingredients. Starting at the ground level as a sales representative, Lim Teck Hwa serviced a wide range of clients including bakeries, hotels, confectioneries, and airlines. Over the years, Lim Teck Hwa's role evolved with a primary focus shifting to export markets, helping to expand the company in the regional area. In addition to the work in export. He also serves as the marketing director overseeing brand strategy and positioning. He is also a key member of the food safety team, ensuring compliance to the highest standards of quality in the industry.
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