Did you know that the wellness industry is experiencing unprecedented growth, evolving from a projected $1 trillion market to a $6.8 trillion global phenomenon? In fact, Companies, particularly in the Philippines, are increasingly focused on productivity, employee health, and preparing for uncertainty. As workplaces navigate rising medical costs, absenteeism, and presenteeism, the demand for innovative solutions that link wellness to performance has never been greater.
Amid these dynamic market conditions, wellness enterprises face typical entrepreneurial challenges such as managing large teams, adapting to shifting trends, and continuously seeking opportunities without losing momentum.
Positioned at the intersection of these market demands and challenges, Nurture Wellness Village has emerged as a leader in corporate-focused wellness. In a nutshell, it empowers healthier, happier lives through Filipino-inspired wellness, expert spa care, and wholesome food.
The Nurturing Heritage
Spiritual Wellness Village, through Nurture Wellness Village and Nurture Pharmacy, promotes wellness and wellness tourism while offering corporate wellness programs. The resort emphasizes a holistic approach to well-being, combining traditional Filipino hospitality with modern wellness practices.
Founded in 2001 with a modest 1,800-square-meter facility and four employees, Nurture began as a personal journey toward stillness and self-replenishment. Over the years, it expanded to 1.5 hectares with 55 employees, serving two communities and operating four companies. Today, the village is accredited by the Department of Tourism for wellness resort and farm tourism.
Furthermore, its sister companies include Nurture Pharmacy, a hotel and spa essentials supplier to five-star hotels and resorts, Aromatics and Allied Asia Inc., which imports aromatherapy oils from India, and consultancy services that train and guide luxury hospitality establishments. Notably, Nurture has received awards for sustainability and recognition such as Traveler’s Choice, demonstrating its credibility and commitment to excellence.
The Filipino Experience
A first-time visitor to Nurture Wellness Village immediately encounters the distinct Filipino approach to wellness, which centers on care, connection, and heartfelt service.
Guests are immersed in ecotherapy, surrounded by nature and enriched by Filipino cultural touches, including local artwork. “Wellness at Nurture is not just about treatments it’s about transformation. We empower our guests and employees to live healthier, happier, and more balanced lives, while proudly showcasing the Filipino brand of care, culture, and heart,” states Catherine Turvill, Founder at Nurture Wellness Village.
Furthermore, the resort’s wellness philosophy draws inspiration from Hippocrates, Dr. Halbert Dunn, and Dr. John Travis, emphasizing health as a human blessing and promoting self-responsibility, lifestyle medicine, and preventive care. Nurture’s corporate wellness programs, notably the Work Well Program, make health education experiential and engaging. The program uses the C-H-O-I-C-E-S wellness model: C – choose positivity and manage stress, H – hydration and healthy eating, O – oxygenated movement, I – immune support through natural supplements, C – cleanse body, mind, and environment, E – embrace natural healing therapies, and S – sleep, social, and spiritual support. This holistic framework builds awareness, personal growth, and sustainable, high-level wellness for every participant.
Rooted Wellness
The resort offers a comprehensive range of wellness services, including Filipino spa treatments, natural healing, aesthetics, executive health checkups, and corporate wellness programs with team-building and educational farming. Spa offerings feature massages, facials, scrubs, wraps, sauna, and steam rooms, blending modern wellness practices with traditional Filipino therapies such as bagdagay, kilot, and nilaib.
Moreover, it provides all-inclusive wellness packages with accommodations, healthy dining options, and immersive activities like Tai Chi, chair yoga, and juice demonstrations. Healthy food options include superfood drinks, chips, and plant-based alternatives, making wellness enjoyable and accessible.
Additionally, tools like the ARDK test help participants understand their body age versus chronological age, offering actionable insights for sustainable lifestyle changes. By integrating experiential programs with technology-driven solutions such as diagnostic assessments, health coaching, and wearable-based monitoring, Nurture creates transformative, health-driven experiences while aligning wellness with productivity for companies.
We empower our guests and employees to live healthier, happier, and more balanced lives, while proudly showcasing the Filipino brand of care, culture, and heart
Backbone of Excellence
The resort’s core team is led by founder Catherine, whose training at Harvard, the National Wellness Institute, and in living foods brings strong wellness and leadership expertise. Her son, manages operations with a KPI-driven, millennial approach, while her husband serves as chairman and oversees another company. Additionally, the leadership is supported by finance and HR specialists.
In total, the resort strongly values internal growth and women empowerment, with many managers rising from entry-level roles through continuous education, skills development, and mentorship. Employees, including therapists receive ongoing training to excel regardless of formal education. Notably, Staff is chosen for their genuine capacity to care, not appearance or age. Many therapists are mothers, whose natural empathy and warmth create deeply supportive, heartfelt guest experiences beyond typical hospitality.
Map for the Future
Nurture is expanding across the Philippines and exploring international locations, including European sites, to share its wellness philosophy globally. Alongside physical growth, the resort is broadening its product line with superfood juices and chips to reach more customers and promote healthy living. Catherine concludes by stating “We wish to showcases the Filipino brand of wellness by drawing from cultural roots and sharing these authentic, heritage-based healing traditions with a global audience”.
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