Within the leadership development landscape in Singapore, some unaddressed gaps often lead to success or failure. It is not the lack of skill or determination, but the loss of energy, purpose, and connection is what silently destroys the performance. Many successful people go through their careers like ticking boxes on a never-ending checklist, achieving targets but feeling empty.
With all of the amenities and polished programs, the true obstacles—emotional fatigue, unclear vision, and poor communication, remain unaddressed. Bridging this gap requires a human-first mindset that views well-being as the fuel for sustained performance rather than a luxury.
It is into this space that Eylee Growth has emerged strongly, shaped by personal experience and a conviction that leadership excellence must be built on more than technical skill. The firm was founded by an industry veteran, Leila Boutaleb Brousse. She has more than 18 years of experience in leadership, marketing and go-to-market strategy in fast-growing technology companies across both European and APAC regions.
Years after occupational success and achievement, the founder felt demotivated out of the blue and that led to a process of reconnecting to purpose. And that resulted in three guiding values, which are Impact, Connection, and Continuous Growth.
Initially, the establishment of the firm was not planned. Leila undertook a coaching certification in an attempt to expand her leadership skills and become a better team supporter. Along the way, she got connected with other passionate individuals working in the field such as finance, education, and technology.
Collectively, they believed that they could use their combined skills to tackle the problem of leadership in a new holistic method. “Our mission is to help high achievers to lead with certainty and precision, construct high-performing teams, and empower sustainable change without burning out,” highlights Leila Boutaleb Brousse, Director at Eylee Growth.
Bridging the Gap Between Performance and Well- Being
Eylee Growth has been continuously acknowledging the major issues in leadership development in Singapore. Many organizations regard well-being as of secondary concern and focus on metrics and short-term performance as a booster for sustainable engagement.
However, studies have found that only 20 percent of professionals work up to their full potential, and others are being held back not because of lack of skill, but stress, unclear goals, and poor communication. The firm’s strategy focuses on finding the right balance between performance and well-being so that leaders and teams can be successful on both aspects.
Adding to this, the firm has established a correlation to the key changes that have revolutionized the leadership development industry. Among the most important of them is the shift in valuing leaders who are technically competent to leaders with human leading competencies such as influence, empathy, and resilience.
Also, after the pandemic, the understanding of mental health has increased dramatically, and burnout is being considered a possible strategic threat. Further to add, organizations also seek quantifiable results from leadership programs and have begun preferring personalized, experiential learning over conventional lecture-centric models.
To address these needs, Eylee Growth came up with its ‘Unhooked Leaders Accelerator’ program that serves the central methodology of the firm. This systematic yet flexible method combines performance and well-being with a focus on the inner as well as the outer game.
Unlike the programs that either analyze theory or create a list of what to do, Unhooked Leadership determines the inner saboteurs that stand between a leader and their optimal performance. As the program develops both mindset and habit, the changes made are not just temporary, they are sustainable and wholesome.
Programs Designed for Real-World Impact
Eylee Growth’s offerings reflect its core belief that well-being fuels energy, energy drives motivation, and motivation along with consistent and inspired actions leads to success. Its one-on-one executive coaching helps senior executives and professionals develop clarity, presence, and resilience while unlearning self-sabotaging tendencies such as perfectionism, over control and imposter syndrome. Its seven-week Leadership Accelerator is a blend of coaching, positive intelligence, and mental fitness practice that not
only provides understanding to the participants, but also instills new practices into the daily routine. “The Unhooked Team and Leadership Accelerators focus on building trust, accountability, and high-performance cultures, while experiential workshops allow teams to practice collaboration, decision-making, and problem-solving in a dynamic, engaging environment,” Leila mentions.
Furthermore, the organizational specific leadership programs are custom designed by the firm to ensure alignment with business objectives rather than generic HR checklists. These programs particularly cover resilience, influence, team dynamics, and getting through a tough conversation as these are the factors that make the difference between a group that works and a team that excels.
Its keynote presentations and master class helps the firm to reach a wider audience and discuss topics such as unhooking from pressures and building high-performing teams.
Our mission is to help high achievers to lead with certainty and precision, construct high-performing teams, and empower sustainable change without burning out
Proving Success Through Measurable Outcomes
A cornerstone of the firm’s approach is measuring results. Before executing any program, it collaborates with clients to understand what success means to them, recognize their existing challenges, and create measurable goals. Additionally, pre and post-program assessments along with qualitative feedback are used to track progress.
As a result, within just 6 weeks of practice 85 percent of participants reported improved well-being, 91 percent managed stress more effectively, 83 percent boosted self-confidence, and 97 percent increased empathy. In team programs, measurements are also used to track better collaboration, communication, accountability, this represents clear evidence of a sustainable change.
This can be further proven by client’s testimonials such as “Working with Eylee Growth Coaching has been a game-changer in my transition to a new managerial role. The one-to-one sessions and group PQ (Positive Intelligence) workshops helped me develop stronger self-awareness, resilience and leadership presence.” Another says, “I’ve recently followed Leila’s 7 week PQ program and little did I know what a game changer that would be. Between the lessons on the app (knowing & managing my own saboteurs) & the weekly follow-ups, I’ve managed to tame imposter syndrome, rekindle my creative spark & fulfil a long due goal.”
Technology and innovation form a core component in delivery and expansion of Eylee Growth’s impact. The Positive Intelligence App helps the participants develop daily mental fitness habits, and simulations like Miki Island translate abstract leadership theory into learning experiences. Adding to the competencies, the firm will soon launch an AI-driven digital coaching agent that will provide leaders with real time, on-demand guidance beyond regular coaching sessions. It also incorporates human skills with modern technologies so that the programs it offers remain both high-touch and scalable.
Towards a Worldwide Leadership Revolution
The combination of strategic insight, measurable impact, and experiential learning positions Eylee Growth apart from other leadership development consultancies. Although several companies are capable of imparting skills on leadership, Eylee Growth is oriented at changing behaviors and ways of thinking that will then lead to the practical application of the acquired skills. Its intensive methodology not only prepares leaders to face the current challenges, but to be ready to expand according to the needs of the future.
Looking ahead, Eylee Growth aims to broaden its reach. As it already serves across Southeast Asia and Europe, it is now planning to strengthen its presence in Hong Kong and Australia while expanding further in the European and US market. In the long term, it aims at popularizing the Unhooked Leadership framework to turn it into an internationally accepted model of modern leadership, where both performance and well-being are viewed as the inseparable aspects of success. In doing so, Eylee Growth will continue to enable leaders and teams not only to achieve more, but to thrive while doing it.
Leila Boutaleb Brousse, Director, Eylee Growth
Leila Boutaleb Brousse is a leadership strategist and certified coach with over 18 years’ experience in marketing and go-to-market strategy across APAC and Europe. As the founder of Eylee Growth, she helps high achievers boost mental fitness, lead with influence, and build sustainable success by uniting performance with well-being. She is passionate about transforming leadership through measurable, lasting change.
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