Hypr Launches Web3 F&B Investment Platform in Indonesia

Hypr, an Indonesia-based investment platform backed by Wahyoo Ventures, has launched to give global investors access to profit rights in local food and beverage (F&B) businesses.

Its first portfolio company is DORÉ by LeTAO, a Japanese dessert brand popular for its cheesecakes in Indonesia. Hypr operates using NFT-backed smart contracts, ensuring investor profit rights are secure and profits are distributed monthly, verified by point-of-sale data. The platform is regulated by Indonesia’s Financial Services Authority (OJK) and holds ISO 27001 and ISO 9001 certifications, enhancing transparency and compliance. Its native token, $HYPR, launched on August 19, is used for investment access, rewards, and governance, including voting on new listings.

Key Highlights

• Hypr offers NFT-backed profit rights in Indonesia’s F&B sector
• Regulated by OJK, with ISO-certified compliance
• $HYPR token enables retail investor access and governance

Traditionally, Indonesia’s F&B investments have been dominated by large institutional deals, such as General Atlantic’s Rp1.08 trillion investment in PT MAP Boga Adiperkasa, which operates Starbucks, Pizza Express, and Krispy Kreme outlets, and F&B Asia’s expansion of Burger King and Domino’s. Platforms like ANGIN catered mainly to high-net-worth individuals, leaving smaller investors excluded.

Hypr bridges this gap by offering a retail-accessible profit-sharing model, positioned between venture capital’s high entry barriers and speculative crypto products. With Indonesia’s F&B sector surpassing $51.5 billion in 2024 and the country’s supportive blockchain regulations, Hypr is tapping into a rapidly expanding market.

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Regulatory clarity, such as OJK’s financial sandbox for blockchain and Southeast Asia’s Web3 momentum, strengthens Hypr’s positioning as a compliant, innovative platform linking traditional businesses with Web3 investment opportunities.