Wego & TGA Partner to Promote Turkey as MENA Summer Destination

Wego, the Middle East and North Africa (MENA) travel marketplace leader, has disclosed a strategic collaboration with Turkey Tourism Promotion and Development Agency (TGA) to promote Turkey as the regions' premier summer holiday destination.

The partnership will promote Turkey's rich heritage, beautiful coastlines, and lively city experiences to fuel long-term travel growth in the region.

The co-branded campaign highlights Turkey's rich diversity of attractions, including UNESCO World Heritage Sites Ephesus and Troy, along with natural wonders Cappadocia and Pamukkale.

Beach resorts like Bodrum, Çeşme, and Fethiye are featured for their beaches and family resorts, while Istanbul, İzmir, and Ankara cities are highlighted for their art, food, and history.

Key highlights:

• Wego partners with TGA to promote Turkey as a top summer destination for MENA travelers, highlighting its heritage, beaches, and city life
• The campaign showcases Turkey’s UNESCO sites, natural wonders, vibrant cities, and rich cuisine, encouraging diverse tourism segments
• Emphasizing sustainable tourism, the initiative promotes eco-friendly projects and Turkey’s status as the world's fourth largest inbound tourism market

Mamoun Hmidan, Chief Business Officer Wego, said, "Turkey remains one of the favorite holiday destinations for travelers from around MENA, combining history, culture, and nature. With this partnership, it has never been simpler to explore, plan, and book Turkish holidays.”

Sinan Seha Turkseven TGA Acting General Manager also highlighted the significance of Turkey as a tourism destination, given it is the world's fourth largest inbound tourism market.

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The campaign also encourages Turkey's gastronomic wealth, highlighting local specialties such as kebab, baklava, and Black Sea seafood, setting cuisine as an integral aspect of the trip experience. Moreover, the campaign emphasizes sustainable tourism initiatives, including black sea eco-tourism and heritage conservation projects.

With Turkey only four hours' flight away from the majority of MENA nations, the campaign is designed to suit different tourist segments ranging from culture seekers to spa-goers and festival participants. Utilizing Wego's real-time booking system, tourists are able to organize spontaneous getaways as well as in-depth itineraries, keeping Turkiye an attractive destination for the region.