The leadership development consulting space in Malaysia is rapidly evolving in response to shifting workforce dynamics and digital acceleration. With these market changes, there is a growing demand for personal growth and leadership development. However, many programs in the market are heavily theoretical and lack practical applications, making it difficult for participants to implement what they have learned in real organizational settings.
Additionally, standardized training approaches often fail to engage participants meaningfully, as they overlook individual learning needs. These programs frequently yield only short-term results and lack a cohesive framework for continuous organizational growth.
Recognizing these limitations, 2NRICH ASIA, founded by Gerald Lee, is a training and development company dedicated to steering personal growth, self-discovery, and empowerment. Its training programs are grounded in practical learning methodologies and believe in engaging participants through gamification, role-plays, and real-life simulations.
Each program is meticulously tailored to the unique needs of the participants, with leadership assessments forming the foundation for a personalized training approach. Post-training, proactive follow-up coaching sessions ensure that participants receive continuous support to track progress, address ongoing challenges, and receive expert guidance.
Transforming Growth with LEAD, LEAP & LIVE
2NRICH ASIA’s core programs, namely LEAD, LEAP, and LIVE, are designed to cultivate crucial leadership, business, and personal development skills. LEAD focuses on building strong, visionary leaders. Here, participants strengthen critical thinking, problem-solving, project management, emotional intelligence (EQ), coaching and mentoring, and collaborative leadership skills.
LEAP is geared towards enhancing business performance. It covers advanced sales techniques, result driven selling with NLP, strategic business insights and marketing fundamentals, contributing to overall business growth and innovation. LIVE is a personal growth and transformation program that helps participants develop a resilient mindset, enabling them to effectively overcome life and career challenges. Together, these programs create transformative shifts in both workplace environments and individual lives.
NLP & AI – The Future of Personalized Learning
As an ABNLP-approved institute, 2NRICH ASIA integrates Neuro-Linguistic Programming (NLP) as a core methodology in its training programs.
Certified by the American Board of NLP, the lead trainer, Gerald Lee, ensures the highest standards by incorporating advanced NLP methodologies into all sessions. He believes that humans are not robots, they are emotional beings shaped by unique mindsets and experiences.
2NRICH ASIA leverages AI-driven assessments to identify skill gaps, especially in leadership training, helping participants gain deep insights into their development. Its training programs are delivered through face-to-face or virtual sessions and are customized based on in-depth analyses of team and organizational challenges. In addition to post-training assessments, the program often includes questionnaires, quizzes, and other forms of evaluation. These are not limited to final assessments, rather, quizzes are conducted at the end of each session to ensure that participants have truly grasped the key leanings.
More importantly, to accurately gauge the effectiveness of the entire program, evaluation is integrated throughout each module, not just at the end. Each module includes an application component designed to reinforce learning. This application may take various forms, such as group discussions, simulations, and real-life case studies. Gerald emphasizes that leadership goes beyond organizational goals, it involves serving communities and inspiring others. In line with this philosophy, the company is developing a future-ready, AI-integrated learning ecosystem and partnering with global experts and local stakeholders to co-create impactful outcomes.
Gerald Lee, Founder, 2NRICH ASIA states, “Our mission is to empower organizations and individuals to achieve transformative growth through results driven training programs”.
In 2024, the company impacted over 1100 individuals through transformative coaching and training programs, achieving an average rating of 4.7 out of 5.0. This consistent delivery and the overwhelmingly positive feedback reflect commitment to empowering individuals and making a meaningful difference in their personal and professional journeys. The company has partnered with diverse organizations across various industries, demonstrating the trust placed in their services.
2NRICH ASIA's vision is to enrich lives across Asia by fostering emotional and intellectual connections that inspire growth and transformation
Coaching That Fosters Trust & Inclusion
2NRICH ASIA is committed to fostering a diverse and inclusive learning environment, ensuring cultural sensitivity in its content and approach. Case studies reflect various backgrounds and beliefs, and all participants are encouraged to express themselves freely in a psychologically safe space. Confidentiality is a cornerstone of the coaching process. This creates a secure and enriching environment, enabling participants to engage in meaningful discussions about team dynamics, mindset, and organizational challenges. Topics such as psychological safety, inclusivity, and stakeholder management are included to prepare leaders for the complexities of modern leadership.
Furthermore, psychological safety is emphasized as a foundational element that empowers teams to innovate and take risks without fear of failure. To date, 2NRICH ASIA has impacted thousands of individuals, consistently earning high ratings from participants. These results reflect the company's unwavering commitment to helping individuals grow both personally and professionally.
Going forward, the company’s vision is to enrich lives across Asia by fostering emotional and intellectual connections that inspire growth and transformation.
Gerald Lee, Founder, 2NRICH ASIA
Gerald Lee is the founder of 2NRICH ASIA. He is a seasoned, award-winning sales leader with more than 25 years of experience building high-performance teams and driving exceptional business growth. Gerald is also an author, international speaker, HRDC Malaysia accredited trainer, certified NLP coach & trainer, and a passionate host and creator of impactful programs and events. Gerald’s unique approach to leadership development, combining emotional intelligence, practical tools, and a deep sense of purpose, continues to touch hearts and bridge minds, transforming individuals and organizations alike.
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