The increased smartphone penetration and social media outreach that we're witnessing globally in recent times have completely changed the rules of the playing field for both individuals and businesses alike. In today's dynamic and hypercompetitive market scenario, both individuals and businesses, view having a polished image as a potential factor to enhance their credibility, confidence and opportunities while engaging with other stakeholders. In today’s age of AI where interactions are synthetic because of chatbots and automated voice assistants, human interaction and human presence is highly valued.
Projecting these human interactions in the best possible manner can enhance the experience and lead to better outcomes for individuals and businesses. As per a recent report by Coherent Market Insights, the global image consulting market which stood at $3.93 billion in 2023 is expected to amount to $6.29 billion by 2030, growing at a CAGR of seven percent during the forecast period.
The situation is no different in India. Despite the industry still being in its nascence here, people are now more conscious than ever before about the reputation or image they carry, both online and offline. Handholding individuals and businesses to better present themselves and maintain a strong reputation in all stakeholder engagements are distinguished image consulting firms such as Ampliare Consulting. Based in Bengaluru, Ampliare is the brainchild of Rinku Naren and Shruthi Vasuki (Co-Founders) who founded the company in 2023 with a shared vision to help individuals & organizations to realize their full creative potential and shape a world where continuous growth and excellence define their journeys.
“Against the false notion among most people, Image Consulting is not just about aesthetics but a very strategic tool for leadership, influence and career development. We’re very passionate about the power of image consulting to create a first impression that will significantly impact both personal and professional development. By enhancing their confidence levels, it also enables individuals refine their presence at workplace and align their personal goals with the company’s objectives to achieve their career aspirations”, opine the duo.
Curated Training Modules
Under the aegis of Rinku and Shruthi, Ampliare is strongly emerging to be among the most sought-after image consulting partners for individuals, educational institutions and companies across IT, manufacturing, construction, and many other industries. Some of the company’s major offerings include Customer Impact Catalyst (to instill customer-centric mindset), Organizational Transformation (to impart holistic approaches that impact overall organization transformation), Team Dynamo (to enhance the collaboration, communication and overall effectiveness among teams), Personal Branding, Empower, Engage, Excel Yourself (enhance overall skill sets), DEI (to educate individuals and businesses about diversity, equity and inclusion) and Image Consulting services.
Considered as its primary forte, Image Consulting services have been the flagship offering of Ampliare, wherein it formulates personalized image strategies and coach clients on their body language, voice, nonverbal cues and how their digital presence should be to reinforce image or persona. Along with interactive training sessions that involve clients learning and applying practical concepts into their real life, the company also uses a variety of methodologies such as live demonstrations, role-playing, gamification, quizzes and virtual simulations to reinforce the concepts that participants are learning.
Further, Ampliare also provides personalized wardrobe styling & consultation to its clients by doing a thorough analysis of whether their existing wardrobe resonates with their style, role and end goals. Most importantly, as part of its Image Consulting service, the firm also does a video analysis of each client before and after the session to show them the difference or progress and accordingly provide feedback on further improvement.
“At Ampliare, we design structured experiences that go beyond mere theoretical knowledge and focus on capacity building and empowerment to help clients achieve personal as well as professional growth. Rather than just concerning their physical appearance, our services encompass the entire gamut of image consulting, enhancing the individual’s presence, confidence and communication skills.
Further, our services not only include culturally inclusive styling and size include consulting, but also integrate DEI within the programs, empowering individuals and businesses to embrace diversity with confidence and credibility”, adds Rinku.
Customized Services for Maximum Impact
Keep in mind the diverse requirements of each client, Ampliare has a strategic process in place to first understand their vision, mission or end goal, analyzes whether their image aligns with their objectives, and accordingly formulates a custom training plan. For businesses, the company strongly relies on visual identity alignment and provides suggestions pertaining to wardrobe choices, dress codes for employees, color psychology and other visual elements to ensure that their brand identity stays in tandem with the way they want to be perceived in the market.
To further ensure the best value for its clients’ money, Ampliare also participates in workshops, conferences & other industry-relevant events, collaborates with experts from branding, psychology & leadership domains, and accordingly tweaks its services as per the latest industry dynamics.
“Our image consulting services are designed not as a one-time makeover, but as an ongoing dynamic learning experience that helps clients continuously refine their personal and professional presence. By leveraging Kaizen, we integrate image consulting into lifelong learning by personal brand evolution to instill a mindset of adaptability and self-improvement among our clients.
Overall, by being continuously involved with the client’s journey of brand engagement & development, we ensure that they remain aligned to new goals or industry trends that might come-up in the future”, Shruthi further elucidates.
The Path Ahead
Owing to such industry-benchmark practices, Ampliare boasts of an elite clientele comprising of renowned names such as Aditya Birla Group, IFB, Fosroc, Asian Paints, Danfoss, Dell, ANZ Bank, ACE Designers, Veero Metals, ICFAI Business School, PES University, Jain University, and RV Institutions, to name a few. Given the increasing demand for image consulting, going forward, the company plans to expand its virtual consulting services to reach a global audience. Further, it is also looking forward to leverage data to derive AI-driven insights and provide clients with tailor-made programs and styling & branding recommendations.
Rinku Naren, Co-Founder
With 25+ years in entrepreneurship, sales and global sales operations, she started as a teen entrepreneur in fashion, honing customer service and sales skills. She later excelled at multinational conglomerates such as Compaq, HP, IBM, and Dell, where she led Global Sales Operations, driving high-tech adoption and customer success. Now, as an Image Consultant and Certified Soft Skills Trainer, she empowers individuals and businesses to excel.
Shruthi Vasuki, Co-Founder
Shruthi, a Master’s graduate in Internetworking from Dalhousie University, brings 12 years of experience with MNCs and startups like Cisco and PeakXV Networks and 12 years of Consulting experience. A Certified Lean/Kaizen Consultant from Toyota Japan, she blends IT, manufacturing and training expertise to drive process optimization and skill development.
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