As competition intensifies in today’s business world, creating a respectful and inclusive workplace requires breaking down hierarchical barriers, promoting cultural sensitivity, and ensuring continuous employee engagement. In recent years, companies have redefined training programs by integrating both in-person and digital methods, recognizing that while technology enhances accessibility and flexibility, face-to-face interactions remain essential for meaningful transformation. Knowing that virtual training may not always achieve its desired outcome because it’s just too tempting to multitask, companies are adopting a blended learning approach, one that combines digital and in-person methods over a defined period of time, this approach can significantly boost engagement, foster inclusivity, and drive lasting behavioral change.
With over 22 years of expertise in virtual and in person training, Simitri Group International has consistently overcome industry challenges by staying ahead of learning trends, continuously introducing new courseware, and integrating cutting-edge digital tools. The company has built a reputation for delivering engaging, high-impact learning experiences by hiring top-tier business executives as delivery facilitators and adapting to the evolving needs of modern organisations.
“Both in-person and virtual training are highly effective in fostering team connections, encouraging active listening, and promoting real-time problem-solving. In-person training excels at facilitating immediate feedback and deeper interpersonal connections, which are key for team bonding and collaboration. However, virtual training offers unique advantages, particularly for global teams, providing flexibility, cost-efficiency, and the ability to engage dispersed employees across multiple time zones. By combining both methods, organisations can create a dynamic learning experience that leverages the strengths of each approach, tailored to their specific needs and goals”, says David C. Huxley, President & CEO, Simitri Group International. “This approach not only enhances the effectiveness of training but also ensures long-term, sustainable behavior change”, adds David.
Ensuring Cultural Relevance in Training Programs
With a presence in 65 cities and training available in 29 languages, Simitri has always prioritized cultural relevance in all their programmes. Recognising the importance of localized expertise, the company recruits experienced business executives as facilitators who bring a deep understanding of local languages, customs, and business practices. This ensures that training materials are not only customised to regional needs but also maintain global standards of excellence. For multinational clients operating across 20-30 countries, Simitri delivers consistent, high-quality learning outcomes while incorporating region-specific insights. By leveraging local facilitators, Simitri ensures its training programs remain relevant, engaging, and effective in every market.
“Our process begins by collaborating with our clients to understand their global learning needs. Once we’ve addressed these overarching requirements, we then adapt the content to incorporate regional or even country-specific nuances. We believe in using local delivery facilitators, as they bring essential cultural awareness, a deep understanding of market practices, and sensitivity to geopolitical issues. With facilitators based in most major cities such as New York, Mumbai, London, and Riyadh, we ensure that our training is relevant and resonant in each market. Our dedicated instructional design team works closely with local experts and regional HR teams to ensure that the training materials accurately reflect the unique needs of each region, delivering a truly tailored learning experience”, highlights David.
Simitri's strength lies in seamlessly blending global expertise with local customisation to drive impactful organisational change. Central to its approach is tailoring training programs to align with clients' unique goals and regional business cultures. Avoiding a one-size-fits-all model, Simitri collaborates with clients to co-create programs, selecting facilitators with the expertise and cultural awareness needed for effective learning. Its refined process ensures solutions resonate globally while adapting to local contexts for maximum relevance and impact.
For instance, a global leadership program might require subtle adjustments for different regions, because what works in Latin America may need a different approach in Southeast Asia. These nuanced adaptations ensure that Simitri's training approach remains aligned with regional needs while still aligning with the company’s global learning needs.
David further explains that Simitri's executive and management coaching programs are designed to foster both personal and professional growth, supporting individuals as they transition into new roles, manage strategic change initiatives, or strengthen essential leadership skills. The group guides them through their shifting responsibilities with confidence and clarity. Each coaching assignment is uniquely tailored to the individual, as it recognises that every coachee has distinct goals and challenges. Simitri collaborates closely with the coachee to develop a personalised approach, ensuring tangible results that align with their desired outcomes. This personalised method empowers organisations and their leaders to drive impactful and sustainable transformation.
Our strength lies in blending global expertise with local customisation to drive impactful organisational change
Seamlessly Steering Organizational Change
Simitri has played a pivotal role in helping organisations navigate leadership transitions and drive business transformations. By coaching executives who are preparing for promotions or major organisational changes, Simitri accelerates the leadership adaptation process, ensuring that leaders are well-equipped to handle emerging challenges. A key element of the company’s approach is aligning leadership with broader business objectives, particularly during periods of mergers, acquisitions, and market expansions. Recognising that each executive's journey is influenced by their personal experiences and cultural background, Simitri’s coaching process delves into motivation, excitement, and inspiration to support their growth. Furthermore, the company has extensive experience working with organisations expanding into new markets, helping leaders adapt to cultural nuances and local business practices to ensure smooth transitions and success.
Simitri supports organisations through acquisitions by guiding leadership transitions and fostering executive growth. Its coaching develops strategic thinking, team management, and alignment with evolving business needs. While digital platforms improve accessibility, human-led coaching remains vital for motivation and meaningful change. Simitri blends technology with expert coaching to drive lasting success and empower leaders to tackle current and future challenges.
“We believe that you can effectively deliver a motivating and inspirational coaching assignment virtually after the initial face-to-face session, as long as it is followed by regular virtual check-ins, personalized feedback, and clear goal-setting to maintain engagement, build trust, and ensure measurable progress”, concludes David.
David C. Huxley, President & CEO, Simitri Group International
David Huxley is a global business leader with over three decades of international experience. He now leads the multinational consulting firm Simitri Group, where he drives client strategy in senior executive talent development across industries worldwide.
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