Make a customer, not a sale, as Katherine Barchetti once said. What could be more satisfying than a successful sale? You're probably thinking it right now. A repeat customer will almost certainly result from that sale. The most successful brands in the world understand that developing a consistent and distinct identity and experience can bridge the gap between a one-time visit and full-fledged loyalty. We must not forget every crisis now provides an opportunity. Even if it is a sanitary crisis with no modern-day precedents, it forces entire countries to remain at home.