Editor's Note

GCC's MICE Momentum

In recent times, the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector in the Gulf Cooperation Council (GCC) region has experienced significant expansion, cementing its status as a thriving center for business gatherings and events. The GCC has emerged as an increasingly appealing destination for hosting a diverse range of events, spanning corporate meetings, large-scale conferences, and exhibitions. The robust growth of the MICE industry in the GCC can be attributed, in part, to the region's strategically advantageous geographic location. Situated at the convergence...  >>More