The global K-12 education market size is estimated to reach a net worth of $5.66 trillion by 2030, growing at a CAGR of 12.5 percent according to Grand View Research. Demand for high-quality education through the usage of digital tools and technologies has driven the demand in this sector globally. However, only using the latest digital tools of education is not enough to build a strong foundation in children, especially in this fast-moving age. They need to be made aware of both theoretical and practical learning for the sole purpose of all-round development. For a subject like Mathematics, the practical implementations of which significantly impact the brain growth and development in a child, it is utterly important that institutions teach value-added lessons along with K-12 learning.
This is exactly what Seriously Addictive Mathematics (S.A.M) has looked into and created a definitive framework that offers holistic development in a child. It is one of the growing Mathematics education franchises in Singapore with a holistic approach towards education that makes it stand apart in the market.
S.A.M offers both offline and online mathematics education to children aged 4 to 12 years old. The offline mode of education focuses greatly on hands-on activities, practice for mastery, and a coaching approach that encourages children to develop their reasoning abilities. The online mode of education offers practice for reinforcement. “Though we offer both offline and online education, the offline mode of education is more impactful for students. Online learning is not as effective as offline learning using hands-on activities”, mentioned Samuel Chia, Co-Founder & Executive Director, Seriously Addictive Mathematics.
A Differentiated Approach
S.A.M understands that the development of ideas should take place slowly and steadily in a child’s mind. This is the reason why it believes in early exposure to mathematics for children so that there is no rush in building a strong foundation.
In this regard, the S.A.M program is based on renowned research done on children's education and uses a framework that incorporates all the required aspects needed to provide holistic education. Here, children are asked questions that encourage them to reason and explain their thinking and understanding. It involves letting children explore on their own and come up with queries to the teachers. “Children are made to do various activities and learn new skills that they can employ in solving problems.
Here, understanding the concepts is very important and that is why we concentrate on identifying a child’s abilities and weaknesses, and provide a tailored learning plan that helps build a strong foundation. The S.A.M program is designed by former school teachers and mathematics textbook publishers who are experienced in this industry and incorporate all forms of learning into the program. S.A.M offers an engaging mathematics enrichment program that integrates the globally acclaimed Singapore Mathematics curriculum with a structured learning approach, ensuring students are equipped with a strong mathematics foundation and relevant thinking skills to excel in school and their future”, stated Samuel.
S.A.M also focuses on the environment provided to children outside the learning centers. It is just a few hours that a child spends at the learning centers. In this regard, Samuel suggests all parents provide an environment to children at home that is conducive to learning. It is a flow of knowledge and skills that a child learns at the center, but to instill a process of continuous learning, parents also need to be supportive. “After guided practice at the learning centers, we encourage students to continue with independent practice at home to reinforce learning and to instill good study habits”, he added.
S.A.M offers an engaging mathematics enrichment program that integrates the globally acclaimed Singapore Mathematics curriculum with a structured learning approach, ensuring students are equipped with a strong mathematics foundation and relevant thinking skills to excel in school and their future
Future Projections
S.A.M has gained significant trust and recognition in the market and has made its presence felt in 20 countries globally including the U.S. Canada, South Africa, and the Middle East. It provides education in Singapore Mathematics which is ranked high internationally. Looking ahead, it plans on innovating and coming up with new lessons that help in developing thinking and problem-solving skills in children. “We plan to make our presence felt in more countries and strengthen it in the regions we are currently present in. We also plan to focus on providing personalized solutions and help each student separately”, concluded Samuel.
Samuel Chia, Co-Founder & Executive Director
Samuel Chia is the Co-Founder and Executive Director of Seriously Addictive Mathematics (S.A.M), which he launched in 2013. Under his leadership, S.A.M has grown into the world’s largest Singapore math enrichment programme, with over 200 centres across 20 countries. The company has received numerous franchise awards and enrichment awards. Samuel previously owned nydc café, expanding it from a small café to a regional brand across Southeast Asia. He also worked as a venture capitalist and has held leadership roles in several organizations, including the Entrepreneurs’ Organisation and the Mensa Society of Singapore. Samuel holds an MBA in Finance, a BSc in Economics, and a Diploma in Marketing.
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