Art of Time Raises Rs. 175 Cr to Expand Luxury Watch Retail

Art of Time, a Mumbai-based luxury watch retailer, has raised Rs. 175 crore (US$19.7 million) in funding from a group of prominent investors, including CaratLane founder Mithun Sacheti, Jaipur Gems CEO Siddhartha Sacheti, Freshworks founder Girish Mathrubootham, and Plutus Wealth Management.

Around 70 percent of the investment was contributed as primary capital, with the remaining portion coming from a secondary sale.

Founded in 2015, Art of Time has built a strong portfolio by partnering with 20 luxury watch brands, including Cartier, Montblanc, Piaget, and Jaeger-LeCoultre, positioning itself as a leading name in India’s luxury watch segment.

Key Highlights

Art of Time raises Rs. 175 crore to fuel expansion and tech investment
Plans to open 3 new boutiques in Hyderabad, Noida, and Ahmedabad
Partners with 20 luxury watch brands, including Cartier and Montblanc

Currently operating 14 boutiques across five major Indian cities, the company plans to open three additional stores in Hyderabad, Noida, and Ahmedabad within the year. The newly raised funds are earmarked to support retail expansion, product diversification, talent acquisition, and investments in technology and inventory management, enabling Art of Time to strengthen its footprint and enhance the customer experience.

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With rising demand for premium watches in India, the company is strategically poised to capture a larger share of the luxury retail market. The infusion of capital also reflects growing investor confidence in luxury retail and niche lifestyle brands.