JD.com to Acquire Ceconomy for 2.2 Billion Euros

JD.com, one of China’s largest e-commerce giants, has announced a definitive agreement to acquire German electronics retailer Ceconomy through a public takeover offer priced at €4.60 (US$5.25) per share, valuing the company at approximately €2.2 billion (US$2.5 billion).

Ceconomy, best known as the parent company of MediaMarkt and Saturn, operates nearly 1,000 electronics retail stores across Europe. The group reported annual revenues of €22.4 billion (US$25.6 billion) in the 2023/24 financial year, with €5.1 billion (US$5.8 billion) generated through online sales channels—underscoring the brand's growing digital reach.

Key Highlights

• JD.com to acquire Ceconomy for €2.2B, valuing shares at €4.60 each
• Ceconomy owns MediaMarkt and Saturn, with 1,000+ stores and €22.4B in sales
• Deal enhances JD.com’s European presence and retail-tech capabilities

The deal has received backing from Ceconomy’s management and key shareholders, with industry experts viewing the acquisition as a significant strategic play by JD.com to strengthen its European retail presence and supply chain footprint.

Fitch Ratings commented that JD.com’s stronger credit profile and global distribution scale could enhance Ceconomy’s credit outlook and operational resilience.

The move follows JD.com's previously reported interest in acquiring UK-based Currys, further highlighting the company’s ambition to expand beyond Asia into key European consumer markets.

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This acquisition could accelerate digital transformation and omnichannel integration for Ceconomy, while offering JD.com access to established brick-and-mortar infrastructure and brand equity across the continent.